I love pastel colors and darker colors like uh dark blue and purple those are hot

When combined with stronger or more formal colors-like midnight blue, rich purple, or burnt orange-pastel colors lighten the mood, creating complex, balanced schemes that feel at once both lighthearted and chic. Monochromatic pastel color schemes are soothing and subtle. Pastels are also associated with cleanliness and freshness, making them a good fit for marketing themed on cleaning products, sanitation, health, or fragrance. You can use pastel tones to evoke feelings of springtime, growth, childhood, playfulness, femininity, laughter, and games. Psychologically, pastels are a strongly positive color group. Meanwhile adding white to green plays down green’s lethargic tendencies, which is why pistachio green feels so fresh and zingy. Pastel lemon combines the optimism of yellow with the freshness of white. As a result, they incorporate both the character of the original color and the purifying, cleansing mood of white.

Pastel tones are diluted versions of primary and secondary colors. Image by NCG PHOTOGRAPHY.īut first! How color savvy are you? Take this quiz and find out:

Hungry for more color inspiration? Discover a beautiful range of colors to use in your designs with our ever-helpful color tool. A welcome breath of fresh air after a long winter, pastels will help put the spring back in your step. Positive, life-affirming, and joyful, pastels can help your branding identities, products, and marketing designs feel spring-like and energetic.

Pastel colors are experiencing a long overdue resurgence in packing designs, interiors, and other forms of contemporary design. While pastels have traditionally been used in children’s branding, creative designers are revisiting these oft-neglected colors for their ability to bring vitality and freshness to designs. Lemon, pistachio, mint, and lavender-as delicious and frivolous as gelato flavors, pastel colors inject joy and lightness into design schemes. Discover the historical origins, symbolism, and psychological power of pastels, and learn use these ethereal colors in your design projects.

I love pastel colors and darker colors like uh dark blue and purple those are hot